Squarespace Debuts TV Campaign 'Build It Beautiful'
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Squarespace, a web development firm that has advertised in the Super Bowl for the last two years, today debuts three new TV spots aimed at small businesses with a new campaign, “Build It Beautiful.”
The TV spots were created by creative agency SpecialGuest and use slow-motion filming techniques to capture the essence of websites coming together into a finished product for real Squarespace customers. They feature Squarespace customers Apothecary Caf and Wine Bar; Greater Goods, which makes natural beauty products; and Yield, which sells bags, jewelry and home goods.
Compared to its two previous appearances in the Super Bowl, Squarespace took a dramatically different approach to the creative in the new campaign. Rather than featuring people or talking about its website services, Squarespace and its agency used slow-motion filming to portray actual products featured on customers’ websites flying through the air in disarray and coming together at the end of the spots to create a finished website.
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