Nov
27
Sprint Taps Figliulo & Partners for TV Creative
Posted in: Uncategorized
Sprint has signed on Figiulo & Partners, Ad Age has learned.
It’s believed that Mark Figiulo’s shop will take on Leo Burnett’s above-the-line work, which consisted primarily of TV. Burnett will remain on the roster for below-the-line work such as retail.
Burnett has been the telecom’s lead creative agency since late 2011, after then-new Chief Marketing Officer Bill Malloy joined the company. He swiftly dispatched longtime agency Goodby Silverstein & Partners and appointed a Publicis Groupe team known as Team Sprint to direct the carrier’s $1.4 billion in U.S. ad spending.
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