Hasta La Creative!

So Sprint had a rough quarter — it lost half a million customers over the past three months. Now the company wants investors to know that the message coming from whichever agency wins its endless creative review will be more “aggressive.”

First, all tips that we’ve received about Deutsch officially winning the account are false as of this very moment — though we do hear that the final pitch occurred on Tuesday, that Deutsch and Arnold are the last two agencies standing, and that certain readers are pulling very hard for the former.

Way back in September, the company’s new President/CEO Maurcelo Claure said that the “Framily” was dead and that the strategy moving forward was a full reset with pivot: “…it’s always going to be simple” because “you are going to buy a phone…because of pricing.”

Now it seems he’s changed his tone slightly.

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