Sprint Kills Hamster Dead, Promises to ‘Simplify’ Creative

In what may be the least surprising news of the week, Sprint executives officially announced plans to “simplify” their creative efforts moving forward.

Yes, that means no more “Framily” and no more Frobinsons despite Sprint CMO Jeff Hallock’s earlier claims that the “decision is still to be determined.” Here’s the killer quote delivered by new President/CEO Maurcelo Claure at Goldman Sachs 23rd Annual Communacopia Conference (which sounds like an awesome party):

“Our plans are confusing [and our] marketing was a hamster talking to people. We are having a hard time selling the products.”

OK, now tell us how you really feel.

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