Sprint Debuts New Ad — Exclusively To One Person’s Twitter Feed
Posted in: Uncategorized
Sprint’s absurdist campaign with veteran thespians James Earl Jones and Malcolm McDowell reading everyday text messages and phone calls gets a new iteration today — but this time instead of debuting on TV, the ad will bow first on a single person’s Twitter feed. At 6 p.m. today, the new ad featuring the two actors reading a text exchange between girl and her boyfriend will appear first for Danielle Gray and her friends.
Ms. Gray is a fan of the TV spots, having tweeted about her love of the ads. Sprint and its ad agency team contacted her for permission and her involvement, and Messrs. Jones and McDowell did the rest in the spot called “Thinking About You.”
Leo Burnett, Chicago, created the video, as well as the ongoing series with director Noam Murro. DigitasLBi, Boston is handling social media. Burnett shot 16 video ads with the actors; this is the eighth spot to go live.
Post a Comment