Spotify’s New Mobile Service to Launch With Audio Ads Only
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Spotify is extending its free, ad-supported service to mobile devices as it looks to add new users and challenge for radio advertising dollars.
Until now, the five-year-old streaming music service required users to upgrade to a $9.99 a month premium service to listen on mobile. Now, Spotify is introducing a free ad-supported version for smartphones running Apple’s iOS or Google’s Android mobile operating systems.
The new mobile service is a compromise between the on-demand service people pay $9.99 a month to use and the free ad-supported radio service already available to Spotify’s mobile users. Instead of being subjected to a computer playing deejay, people can choose to hear playlists they have created themselves that would have previously only been available on the ad-supported desktop app or the paid subscription service.
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