Jun
13
Spotify's Cannes Pitch: Pay Us to Run Fewer Ads
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Spotify wants advertisers to pay for people to hear fewer ads.
Spotify plans to pitch media buyers on a new slate of ads — including its first so-called “native” units and video placements — during next week’s Cannes Lions festival in France. The streaming music service will also present a new ad package that would swap out an entire playlist’s ad load for one mobile video spot.
Users of the free service watch a video ad and get the rest of the playlist ad-free.
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