Spotify Said to Bring Free Ad-Supported Version to Mobile
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Spotify plans to offer a free advertising-supported version of its music service for mobile devices, according to three people with knowledge of the situation.
Spotify will provide details at a press event on Dec. 11 at its New York offices, said the people, who requested anonymity because the plans aren’t public. Spotify currently only offers a free ad-supported service on computers, charging $9.99 per month for an ad-free service on mobile and other devices.
The new ad-reliant mobile service will let Spotify attract more users who can potentially be converted into paying subscribers, said the people. New agreements with music companies have given the Stockholm-based company flexibility to develop additional features, the people said, as it competes with Pandora, Apple’s iTunes Radio and, next year, planned entries from both Google’s YouTube and Beats Electronics.
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