Feb
24
Spotify Moves U.S. Media Account to 360i
Posted in: Uncategorized
Spotfiy hired Dentsu Aegis digital shop 360i to support its entire U.S. media account, including planning and buying.
The music-streaming service is shifting the business from incumbent Starcom, which is owned by Publicis Groupe. Starcom will continue to support buying in France and the U.K., according to a Spotify spokesman. Starcom could not be reached for comment.
The move perpetuates a digital-oriented strategy for the popular music site as the category crowds with other players like Apple and its Beats Music; Jay Z, who recently made a bid for Aspiro; Google Play; and Pandora, among others.
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