Hasta La Creative!

Sports Illustrated is adding to its roster of original video with a 30-minute live-streaming talk show  every weekday starting Monday, the magazine and the show's sponsor, Ford Motor Company, said today.

"SI Now Powered by Ford" will be hosted by Maggie Gray, the lead anchor for Sports Illustrated video content, and  include a rotating cast of the magazine's writers and newsmakers.

Sports Illustrated, part of Time Inc.,  created a video unit in 2010 and produces about 50 original videos each week, according to executives.  It has streamed live events such as "SI Swimsuit Live 2013," a one-hour red carpet special that was simulcast across several partner sites, but "SI Now" is the first regular, live video series from any Time Inc. brand, they said. 

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