Sponsored Locations Are Coming to Pokmon Go on a Cost-Per-Visit Basis
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Advertisers are almost certainly wondering what the opportunities are for advertising with Pokmon Go. The exact number of active users hasn’t been officially released, but the game has in just a week become a cultural phenomenon, and that’s when it’s still only available in the U.S., Australia and New Zealand. According to SimilarWeb, 5.9% of all Android users opened the app on Monday.
Soon enough, marketers will be able to target those people through sponsored locations within the wildly popular mobile game. Niantic, the game’s developer and a spin off of Google, said earlier in the week that it would offer advertisers sponsored locations down the road, a move that will especially appeal to retailers, but few details were given.
On Wednesday, Niantic CEO John Hanke told the Financial Times that sponsored locations may come sooner rrather than later. Pokemon’s first component to its business is in-app purchases, but Mr. Hanke told the FT:
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