Hasta La Creative!

Specsavers, the world’s largest optometrist-owned and -led business, which recently began its Canadian expansion in British Columbia, has launched its first integrated marketing campaign in Canada. Titled ‘That’s Specsavers Love’, the campaign aims to charm Canadians with the brand’s signature wit while emphasizing the company’s purpose of changing lives through better sight. The optometry leader introduces itself to Canadians with signature wit and captivating creative bringing to life the company’s promise of better eyecare for all in a multi-channel campaign.