Space: Marketing's Final Frontier
Posted in: Uncategorized
Hollywood has long tapped into the world’s interest in space, but now, industries from beauty and fashion to design and music are following suit, opening up massive opportunities for ad agencies and brands, according to a new Sparks & Honey culture report.
“With our system, we have observed a lot of signals around space and we started looking at this period of time between now and 2035 as we gear up to go to Mars and as billionaires start to putting billions of dollars in the industryit’s a shift we haven’t seen in 30 years, so we started dissecting it and thinking about the amount of innovation that will be created,” says Sparks & Honey Founder and CEO Terry Young.
The report, which took about three months to complete, includes Sparks & Honey’s own survey of 1,000 people in the U.S. between 18-and-65 years old, along with in-depth research and insights from former astronauts, space consultants, NASA, space startups and more.
Post a Comment