Hasta La Creative!

The quest to explore space has inspired countless generations, and this pursuit is still alive and thriving in Florida – the Earth’s epicenter for all things space tourism. Vacationauts, the world’s first space tourism campaign, reminds travelers that choosing to make space a part of their Florida vacation, whether it’s watching a rocket launch from Cocoa Beach or visiting Kennedy Space Center, makes them more than just vacationers. They are Vacationauts. Brought to life through rich imagery – evocative of 1960s travel advertising – paired with clever and heady calls to action that tap into the adventurous mindset of consumers, the We Are Go Vacationauts campaign includes multiple platforms such as television, social media, digital ads and an interactive We Are Go Vacationauts app. The campaign was designed by Space Florida in partnership with Paradise Advertising. The national campaign launch date is Monday, September 26, 2016.