Jul
19
Southwest Airlines Begins Media Review After Three Decades With One Agency
Posted in: Uncategorized
Southwest Airlines is conducting a media agency review after working with Dallas-based Camelot Strategic Marketing & Media for more than 30 years.
“As our business grows and adapts to an ever-changing media landscape, Southwest Airlines is exploring options in the marketplace to ensure we have the right paid media capabilities in place at the right costs,” a spokeswoman said in an emailed statement.
Southwest Airlines said it’s working with Select Resources International to conduct the search. The company plans to make a selection by late September.
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