Jul
06
Sound Advice for Creating a Slogan: Forget Words
Posted in: Uncategorized
We live in a world of words. Our memos are written in words; our emails are written in words; our marketing plans are written in words.
Yet, there are no words in your mind. There are only sounds.
Watch a child learning to read. They will often move their lips. Why is that? Because they are translating the words they are trying to read into sounds they can understand.
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