Sony: The Emoji Movie

Lamar Advertising and Sony recently kicked off a fun new digital out of home campaign to promote the upcoming release of The Emoji Movie.

Using Lamar’s dynamic digital capabilities, each billboard automatically displays a contextually relevant ad for The Emoji Movie triggered by the current traffic and weather conditions. This is running through July 30th on Lamar’s digital billboards in Dallas, Chicago, Denver, Phoenix, Seattle, Atlanta, Boston and Orlando.

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