Feb
25
Sony PlayStation Selects Carat as New Media Agency
Posted in: UncategorizedSony PlayStation has shifted its media business from Interpublic Group shops to Aegis’ Carat.
The move follows a creative review and selection this month that saw the business move from IPG’s Deutsch to Publicis Groupe’s BBH New York.
Deutsch had also supported media for the PlayStation brand, which falls under Foster City, Calif.-based Sony Computer Entertainment America. Sony Corp. has a broader relationship with Interpublic’s UM, which has supported the company’s various business units — Sony Electronics, Sony Pictures Entertainment, Sony Music Entertainment and Sony Canada — for more than 10 years.
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