Sofia Coppola Directs Gap's Holiday Ads From Wieden & Kennedy
Posted in: Uncategorized
Academy Award-winning director Sofia Coppola — known for films including “Lost in Translation,” “Marie Antoinette” and “The Virgin Suicides” — is the second top director to collaborate with Gap and Wieden & Kennedy. In August, Gap tapped director David Fincher to work with the retailer’s new global agency Wieden & Kennedy. The “Dress Normal” campaign — four black and white spots that have been running this fall — encourages people to “dress like no one’s watching.”
Ms. Coppola directed the campaign’s latest installment, with four colorful holiday-themed spots, celebrating individuality at seasonal gatherings of family and friends. The commercials will break in November in the U.S. and U.K., running on TV and in movie theaters. They all feature familiar Thanksgiving and Christmas moments ranging from sweet to cringe-worthy, as characters don items from Gap’s latest collection. Each ad ends with the tagline “You don’t have to get them to give them Gap.”
Each film is set to a different classic song. “Pinball” features “Deep Down,” by Hazel and the Jolly Boys.
Post a Comment