Hasta La Creative!

Legalized in Canada since late 2018, cannabis is not without its dangers, especially when it comes to driving. Because cannabis use often has the effect of whetting the appetite, car crash flavoured chips have been created to deter impaired driving. These unique chips taste like blood, but also a bit like asphalt and metal.

The campaign is being carried out in collaboration with the Société de l’assurance automobile du Québec. This organization, whose mission is to protect people against the risks associated with road use and to contribute to the application of several laws and regulations, wishes to remind people that they should not drive after consuming cannabis.