Hasta La Creative!

Retailers are filling up their Facebook pages and Pinterest boards with items for sale this holiday season, but how many people are actually clicking through to make a purchase?

Not many.

Research from the e-commerce analytics company Custora suggests that a a very small percentage of online retail sales results directly from social. Just 2% of unique purchases made from Nov. 1 and onward this year began as social posts that people clicked on, according to aggregated customer data from more than 100 U.S.-based retailers. The research is taken from 70 million online shoppers who accounted for more than $10 billion in spending in November/December of last year and November/December to date this year.

Continue reading at AdAge.com