'SNL' mocks macho marketing, and Twitter's CEO pulls a 'tone-deaf' move: Monday Wake-Up Call
Posted in: Uncategorized
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
NBC’s “Saturday Night Live” ran an amusing fake ad for GE Appliances skewering tropes about how products are marketed to men versus women. The premise: Now that so many American women are the main breadwinners for their families, GE has a line of appliances targeted at stay-at-home husbands. It’s called “GE ‘Big Boy’ Home Appliances.” The fake ad makes good use of guest star Jason Momoa of “Aquaman” and “Game of Thrones;” he portrays the muscle-y, manly-man type who might need to be reassured of his masculinity as he washes the dishes. Thrillist sums it up:
Post a Comment