Dec
04
Snickers Is Coming Back to Super Bowl but Betty White is Not
Posted in: Uncategorized
Mars is benching M&M’s in favor of Snickers for its 2015 Super Bowl ad, marking the first time since 2011 that the candy bar will appear in the game.
“We just felt it was time for Snickers to get back on the big stage. Snickers is an iconic brand and obviously the Super Bowl is an iconic event,” Snickers brand director Allison Miazga-Bedrick told Ad Age.
The 30-second ad will continue Snicker’s “You’re Not You When You’re Hungry” campaign by BBDO, New York, that launched during the 2010 game with an ad starring Betty White. That ad was a big hit, earning the brand tons of additional PR while fueling a comeback for Ms. White, who went on to appear on shows such as “Saturday Night Live.”
Post a Comment