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Snapchat marketing codes are starting to appear in the wild, inviting people to scan them with promises of promotional add-ons inside the app.

These are Snapchat’s new twist on old QR codes, which had a brief flirtation with relevance about 5 years ago. The QR code, it’s worth remembering, was a digital marker that consumers could capture with their smartphones, directing them to special offers and other mobile marketing promotions.

Now, Snapchat has turned the concept into an ad format called Snap to Unlock. Brands put the codes, which look like Snapchat logos, on billboards, in stores or on products for people to scan.

Continue reading at AdAge.com