Snapchat Is Turning the Golden Arches Into the Rainbow Arches in Canada

Snapchat is taking its marker tracking technology north of the border, teaming up with McDonald’s Canada on a special lens for Pride Month. From now through August, customers at McDonald’s locations in Canada can change the fast-food chain’s logo–on either the stores themselves or on product packaging–to Pride rainbow colors. Snapchat introduced marker tracking technology…

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