Snapchat Has Nearly All the 18-to-25-Year-Olds It Will Get, but Older Users Still Joining
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Consumers spend nearly half their time in mobile apps when using digital devices, up 16% from a year earlier, according to ComScore’s annual Mobile App Report.
When people are just using their smartphone — and no other connected device — 87% of their is time spent in mobile apps. And every age group is using apps more over time, with 55-to-64 year-olds showing the greatest year-over-year increase, ComScore said in the report.
That’s not to say the mobile web has no audience — it’s just the opposite. The open mobile web dominates apps when it comes to reach. A comparison of the top 1,000 apps versus the top 1,000 mobile websites shows that open mobile web has audiences nearly three times the size of apps, according to ComScore. And the segment is growing twice as quickly.
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