Snapchat, Amazon team up to form mobile-commerce power duo
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Snapchat can now link shoppers directly to Amazon in a partnership that could help upend the mobile commerce space, and take on rivals like Instagram and Pinterest.
Snapchat’s new visual search feature means users can take photos of products out in the world or in stores and be linked directly to Amazon for price comparisons and purchase. Snapchat’s visual search also works by scanning barcodes.
“It’s extremely smart for Snap and a potential first step for Amazon in their quests to be the masters of e-commerce,” says Noah Mallin, head of experience, content and partnerships at Wavemaker. “It’s also a potential disaster for brick-and-mortar retailers who sell products available on Amazon and already have to deal with consumers who research in person and then buy online.”
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