Hasta La Creative!

Smirnoff is poking fun at Donald Trump’s pledge to testify under oath amid allegations that Russia meddled in the U.S. election. In new outdoor ads, the nation’s largest vodka brand states that it is “made in America but we’d be happy to talk about our Russian ties under oath.”

The ads began popping up over the weekend and target small portions of the New York metro area, including a train station in Harlem, a Diageo spokesman confirmed. “Smirnoff has been made in America for more than eight decades. The recent interest in American-made products created the perfect opportunity to reinforce that fact and the brand’s roots in Russia with a wink and nod to current affairs,” he stated.

While the ad buy was limited, Smirnoff is getting worldwide attention on social media. This tweet below, for instance, was retweeted by Diageo’s North American chief marketing and innovation officer, James Thompson.

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