Apr
22
SMG’s Twitter Deal to Yield Closer Ties With P&G, Walmart, Samsung
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The Twitter experiment on Madison Avenue just got more serious.
While marketers are dabbling in Twitter’s real-time stream of 140-character missives, and some brands have built teams to interact on Twitter in real-time, investment of ad dollars has been relatively small.
Until now. On Monday, Twitter announced that it had completed multi-year deal with Starcom MediaVest Group, a unit of Publicis, the world’s third-largest ad holding company, which represents marketers like Procter & Gamble, Walmart and Coca-Cola, worth hundreds of millions of dollars.
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