Feb
14
SMG Inks Ad Deal with Microsoft as It Fights to Retain Tech Giant’s Account
Posted in: UncategorizedMicrosoft inked a partership with Starcom MediaVest Group that commits the agency to buying inventory across Microsoft properties such as Skype, Xbox and MSN.
But here’s where this deal gets complicated: SMG is also Microsoft’s media agency, and they’re fighting to retain the business.
Just weeks ago, Microsoft set the wheels in motion for an agency consolidation review at the holding company-level. So the deal means that just as SMG is pumping dollars into Microsoft, they’re pitching to keep the Redmond tech giant as a client.
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