Small Agency of the Year, Southwest, Silver: Hapi
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Hapi is a child of the recession. In 2008, as markets tanked and layoffs rained down, Jason Hackett saw an opportunity to open a boutique agency that served marketers’ constrained budgets.
Mr. Hackett’s staff is small to underscore the message that boutique firms are more nimble, efficient and equipped to generate bigger ideas. The agency easily scales to meet larger client requests using Hapi’s network of freelancers and doesn’t charge media commissions.
One of its recent successes was the Downtown Phoenix Partnership’s Zombie Walk campaign, for which the agency splashed dismembered zombie appendages on billboards and placed a trash bin on a public street full of discarded “zombie body parts.” Attendance doubled over the previous year as would-be zombies hit local streets. Another success story is online apparel retailer 6pm.com, for whom Hapi’s online banner campaign in March converted every $1 spent into $18 in sales.
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