Hasta La Creative!

How do you begin a dialogue with men about serious topics like mental health and suicide? First, you lighten the mood with a mustached (fake) M.D. named Dr. Rich Mahogany.

That’s the thrust of “Man Therapy,” a pro bono campaign from Denver-based agency Cactus on behalf of the Carson J. Spencer Foundation & Colorado Office of Suicide Prevention. “Man Therapy” encourages men to acknowledge and talk about their mental-health issues, and to seek help sooner rather later.

“A big part of the campaign was trying to normalize mental health for men,” said Joe Conrad, founder and CEO of Cactus. “This is just another part of your body. It’s something you can take care of — fix it and will get better.”

Continue reading at AdAge.com