Mar
04
Slovak Blind and Partially Sighted Union: For the blind and partially sighted it is not just a game
Posted in: Uncategorized
Biela pastelka (the White crayon), just like other non-profit organisations, fought for the favour of donors in the difficult COVID time. That is why we needed a campaign based on a strong insight from life. Via blind-man’s buff, we reminded our audience what it is like to find oneself in the shoes of a blind person and try to identify the world around them only by sound and touch. And it worked so well that we achieved a historical revenue.
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