Slim-Fast Wants Dieters to Look Good Doing the Reverse Cowgirl
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In the zeitgeist of diet advertising, the work is pretty much confined to two general themes. Either a big name to B-list celebrity miraculously slims down and gets a new lease on life (with not an expensive trainer in sight), or a dieter looks to improve her overall being with a new dedication to health and clean living. But now, Unilever’s Slim-Fast has a new take on shedding weight — telling the truth.
The new “Get What You Want” campaign out of The Bull-White House tackles the subject of dieting with racy candor, via a series of provocative print ads and online videos in which women disclose their real motives for wanting to drop pounds — from wanting to look fabulous (again) when they’re doing the reverse cowgirl, to wanting to look sexy not just with their skinny jeans on, but with them off.
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