Hasta La Creative!

If you can’t choose the colour, at least choose quality and good price.

From 2014 all taxis in Budapest must have the same yellow colour. Cabbies need to spend a fortune to either buy a new and yellow car, or paint their old one yellow. With the all-yellow colour palette flyer ŠKODA showed them that they indeed have a choice: though they can’t choose the colour of their taxis, they can at least choose good value for their money. The all-yellow palettes were handed out like leaflets at the Hungarian Taxi Expo to cabbies.

Advertising Agency: Café Communications, Budapest, Hungary
Creative Directors: Zoltán Simon, Ervin Sallai
Art Director: Róbert Györgyfi
Copywriters: Gerg? Kováts, Gábor Sz?cs
Published: July 2013