Jan
15
Skittles' Super Bowl Sunday stunt is a 30-minute Broadway show
Posted in: Uncategorized
For the second consecutive year, Skittles is not airing a TV spot on football’s biggest stage but aims to have a big marketing presence for Super Bowl Sunday.
The Mars Wrigley Confectionery brand is selling tickets to a 30-minute show called “Skittles Commercial: The Broadway Musical” that will have one performance on Feb. 3 and will feature a celebrity to be named later.
(Take a moment to reflect on the fact that a company with an actual NFL sponsorship wants people to pay [proceeds go to charity] to see a show with the word “commercial” in the title instead of running a Super Bowl spot. Okay, let’s continue.)
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