Skin Care Giant Kao Ends Decade-Long Relationship with KBS, Starts Creative Review


Japanese cosmetics and skincare giant Kao is reviewing its global creative business upon ending its decade-long relationship with KBS.

Joanne Davis Consulting and SCAN International are supporting the search, which is expected to conclude by May 2014, the company said in a statement.

The company is looking for an agency to support its John Frieda, Jergens, Biore and Curel brands.

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