Hasta La Creative!

Dan Fietsam took the creative reins at Energy BBDO in 2008. Since then, the Chicago-based shop has grown by leaps and bounds, winning major clients like SC Johnson, Frito Lay and Quaker. Most recently, it made headlines when it snapped up Bud Light domestically, reuniting the agency with the brewer’s VP-marketing, Paul Chibe, who had worked with the Chicago outpost of BBDO in the past.

Formerly of DDB, Y&R and Leo Burnett, Mr. Fietsam started his career at Ogilvy Chicago as a junior copywriter. He’s the latest participant in Creativity’s ongoing “Six Things” series.

1. The hardest thing he’s ever done was be a judge on “Celebrity Apprentice.” He calls it one of the “most uncomfortable experiences of his life.” The show has four cameras trained on the judges and filming at all times. “I was convinced I was going to absent-mindedly pick my nose and two million people would see it on TV,” he said.

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