Six Things You Didn’t Know About Colle & McVoy’s Mike Caguin
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Minneapolis has long been known as a creative hotspot, and helping to cement that reputation is Colle & McVoy. It’s known as one of the best places to work (in the eyes of such diverse pubs as Outside magazine and Advertising Age) and for it smart ideas and design-savvy work. Among the latter are efforts for clients such as Land O Lakes, including the recent FarmFamilies website, highlighting the farming families within the company’s dairy farmers co-operative, and Caribou Coffee, patron of innovative ideas that include personalizable packaging that pays homage to cancer survivors. The agency was also behind the memorable Heart Rescue Project for the Medtronic Foundation, a frightening, yet useful site that educates viewers on how to help someone who experiences cardiac arrest.
Leading the creative charge at the agency is Chief Creative Officer Mike Caguin, whose past stints were at shops such as Butler, Shine, Stern & Partners and TBWA/Chiat/Day. Beyond advertising, he’s an outdoor sports junkie who’s completed ten marathons and an Ironman. But that’s not the most suprising thing about him, as you’ll learn in this week’s installment of Six Things.
1. He has an unwavering obsession with all things Bigfoot, paranormal and alien. Despite rational evidence to the contrary, and attempted convincing from his children, Mike is a believer. The proof is everywhere on TV.
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