Six Big Accounts to Watch Amid the Publicis Groupe Merger Fallout
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Since undertaking a big rebranding at T-Mobile in March, CEO John Legere has continuously, hilariously and profanely mocked AT&T and its popular “It’s Not Complicated” ads. Thing is, it is kind of complicated now, thanks to the Publicis Omnicom merger. That rival campaign Mr. Legere ridiculed will be housed under his own holding company’s umbrella.
Though a number of big clients, including General Motors, Anheuser-Busch InBev, Toyota Motor, L’Oral and Sprint shrugged off concerns about the deal, it’s hard to ignore the potential for sticky situations. Competitors like WPP, Interpublic Group of Cos. and Havas are already circling to try and pick off accounts that suddenly seem vulnerable.
Consider that the joint Publicis Omnicom will now house one of the fiercest rivalries in corporate historyCoca-Cola and Pepsi. While both companies declined to comment, it’s certain they are monitoring developments closely.
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