Sisal: We All Football
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From 1946 Sisal promotes the positive values of sport. In December 2016, Sisal Matchpoint (company’s betting brand) along with AS Roma and Juventus FC, launched “We All Football”, a great project to sustain the gender equality in football world.
In March 2017 we asked all the Juventus fans to take part in the “Striscione Challenge” on www.weallfootball.it, creating the best banner ever made for their beloved football team.
3,000 anonymous banners (nobody knew if they were made by a female or male) have been created in 40 days, and the most voted has been the one of a girl.
We celebrated the winner displaying her banner in the midfield before of Juventus-Genoa.
A few minutes after, we surprised all the attendance with the special banner that Juventus players created to thank the fans for their support during the season and the passion demonstrated through the We All Football project.
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