Oct
30
Simon Dumenco on Leaked Crisis Management Letters
Posted in: Uncategorized
Breaking news: The email server of a leading crisis-management PR agency has been breached, revealing details of how the firm crafts what it calls public messages of “prideful contrition” for its clients. Also leaked: a document for clients labeled “Draft Public Statements.” Ad Age Media Guy Simon Dumenco is withholding the names of the firm and its clients as he attempts to determine if the crises outlined in the statements represent real or hypothetical scenarios.
Draft client letter
Dear [redacted],
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