Short-Form Streamer Quibi Debuts, Revamps Marketing For Housebound Consumers

Quibi, the much-anticipated short-form streaming service featuring high-end, mobile-only programming, is finally here, arriving in an already crowded streaming market that has been upended amid the continued spread of COVID-19. As a result, the platform–which was created and has been marketed to on-the-go audiences–has had to revamp its campaign in the home stretch now that…

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