Jun
20
Shop Behind Viral Hello Flo Spot on the Agency/Production Company Model
Posted in: UncategorizedYou’ve probably seen the Hello Flo ‘First Moon Party’ spot this week; it’s already gotten 7.2 million views in four days.
You probably also noticed that there was no major agency behind the campaign, which followed an earlier, equally popular campaign released a year ago.
Today we spoke to Todd Wiseman Jr.–co-founder of Hayden 5, the production company behind the viral hit–about the way his shop works and how it’s different from traditional agencies.
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