Hasta La Creative!

Sherwin-Williams is pairing creativity with technology to showcase their best-in-class paint Emerald. Interesting things happen when you combine Emerald with water, futuristic robotics, ultra high-speed camera work and next generation on-set editing software.

The result is a beautiful color narrative, taking paint and doing things with it that no one’s ever done before. And all with the help of Spike, an articulated robot arm with a precision guidance system that served as the heart and nerve center of the shoot, providing unprecedented control over camera movement at very high rates of speed. This camera setup along with paint injectors – both specific builds for the shoot —worked in tandem with a laptop version of Flame, allowing the team to view footage on-set, edit it, composite on the fly and know what they were going to end up with.