Hasta La Creative!

Production company Merman, co-founded by Sharon Horgan, the co-creator and star of comedy series “Catastrophe,” and Sarah Jessica Parker’s “Divorce” on HBO, and her producer partner Clelia Mountford, has opened a branded entertainment division. Merman has also opened offices in Los Angeles, London and New York. The division is led by Kira Carstensen, U.S,-based global managing partner and former Pulse executive, along with production and advertising veteran Jeremy Rainbird. The new unit will work with Merman’s narrative film and television division, which is run by Mountford. The company’s directing talent includes Lucy Walker, Mariana Youssef, MJ Delaney and Peter Lydon.

In the U.K., Merman is led by Executive Producer and Partner Dan Dickenson, formerly of Partizan, and Business Development Director Siobhan Murphy, who moved over from Moxie.

Horgan said in a statement: “It’s not a romantic thing, like I watched ‘Mad Men’ and thought I wanted to be them. It’s more about the people I’ve met in advertising, the directors and creatives, and the work they do. That you have 30 seconds worth of time to create something, and that something could make you laugh, was a surprise to me. We are also in an environment where there is a lot of crossover in making content.”

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