Hasta La Creative!

The new graphics and packaging are meant to signal a deeper change at the network, where characters will increasingly tell the stories rather than “voice of God” documentary narrators, Ms. Richardson said.

For Discovery, there’s no better time to get noticed than “Shark Week,” which last year brought in 21.4 million viewers during premiere episodes. The week-long programming stunt attracts significant buzz in pop culture, with celebrities like Leonardo DiCaprio and Ellen Degeneres tweeting about last summer.

Now entering its 26th year, “Shark Week” attracts viewers who typically don’t watch Discovery, and it’s these viewers the network is hoping to get to stick around with the rebranding campaign.

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