Hasta La Creative!

It happens every day. Sometimes several times a day. Among the 500 million tweets sent daily, at least one will cause a brand, a politician or a celebrity to receive a public shaming.

The vast majority end with a mea culpa and the lame-ass explanation that the intern or social media manager was responsible. And usually, that person is fired (or at least we’re told that’s what happened).

Many of these debacles begin with a #hashtag inviting people to comment on an issue and use that tag. Unfortunately, if you don’t think of the possibility that Twitter denizens will mock you, you can be eaten alive in a trial by public opinion in a matter of moments.

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