Sep
07
Seth Winter Steps Down as Head of NBCU Sports Ad Sales
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Seth Winter, who as head of ad sales for NBC Universal’s sports group has been convincing marketers to pay premium prices for in-demand TV events such as “Sunday Night Football” and the Olympics, will be retiring at the end of the month.
After more than a decade in the role, Mr. Winter will step back in October, but will remain on as an advisor through 2018. NBCU has not yet named a successor.
NBCU hit a new record for Olympic advertising in Rio, securing $1.23 billion in national ad sales, not including local revenue or revenue from partnerships with platforms like Snapchat and BuzzFeed. In comparison, its London Olympics garnered $1 billion in national ad sales.
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