Hasta La Creative!

A couple of U.S. senators are making a new attack on the the long-targeted ad tax deduction, and this one goes squarely after the food and beverage industries.

Tom Harkin, D-Iowa, and Richard Blumenthal, D-Conn., have introduced a bill called the “Stop Subsidizing Childhood Obesity Act,” that would prohibit deductions of expenses from the advertising of foods and beverages of “poor nutritional quality” that are marketed to kids. The proceeds would go to a government program that provides fresh fruit and vegetable snacks to low-income school children.

“This measure makes taxpayers allies of health advocates and nutritious eating, rather than aiders and abettors of junk food,” Mr. Blumenthal said in a statement.

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